Public relations agencies

The same pressures social media puts on corporate communications professionals exist for the public relations agencies that support them as well. BuzzLogic provides a way for public relations agencies to better serve their clients by gaining the insight into social media that can inform their recommendations for social media strategies and programs.

The BuzzLogic application is shareable between agency and client work teams. Agency and client collaboration is improved by both seeing the same information in the same way at the same time.

BuzzLogic also represents an opportunity for agencies to develop new practice areas that focus on social media. In this context, the BuzzLogic system can be used as a platform for delivering value-added services that support clients' social media initiatives. Agencies can deliver a turnkey social media service to their clients or partner with their clients in collaborative efforts. BuzzLogic supports both delivery models, enabling agencies to create competitive advantage and drive additional service revenue.