Brand and product marketing

The explosive growth and uncharted waters of social media have made it more difficult than ever before for brand and product marketers to reach and influence prospects and customers. Yet the pressure on marketing organizations to both increase their effectiveness and quantify their results is unrelenting.

While the impact of social media on market conversations is undeniable, social media also represents an enormous opportunity for brand and product marketers who have the insight and the tools to tap into its power. Where else can product marketers gain access to customer perceptions, reactions and behaviors in real time 24 x 7?

With BuzzLogic, product marketers have everything they need in a single, integrated, closed loop system to monitor, map, measure and engage in social media conversations in real time. The BuzzLogic service enables users to determine who has the most influence in a blogging conversation. And it produces the top 10, 50 or more, most influential participants in a conversation. Product marketers can monitor postings from these participants to ensure they keep their fingers on the pulse of market conversations, and gain the insight they need to make better decisions about whether and when to engage in any conversation.

BuzzLogic social maps enable product marketers to literally "see" how a conversation spreads between influencers and others. They can determine who key influencers are relying on for information (who is influencing the influencers) and who, in turn, they are influencing. Because maps can be proactively updated at any time or thresholds set to trigger alerts, product marketers can track changes in influence in real time.

With the BuzzLogic engagement capability, brand and product marketers can see the impact of their own actions on an evolving conversation.

Bottom line, with BuzzLogic, product marketers can:

• Gain greater insight into evolving brand and product perceptions
• Actively shape brand and product perceptions
• Drive campaign planning with insights on who best to engage with,, where they are online and when best to reach them
• Use the complete marketing mix of traditional and online campaign delivery channels with the ability to precisely measure the effectiveness of each channel individually

For brand and product marketers, the BuzzLogic value proposition is compelling: lower customer acquisition costs, increased customer retention and higher customer lifetime value.