Corporate communications

Social media are having a profound impact on companies' communications strategies and programs. Practitioners responsible for corporate, brand, product, investor and crisis communications contend with a 24 x 7 environment that rivals and threatens to surpass the impact of mainstream media. Yet the tools they rely on to monitor, manage and engage with mainstream media do not work with social media networks.

With BuzzLogic, corporate communications professionals have everything they need in a single, integrated, closed loop system to monitor, map, measure and engage in social media conversations in real time and over time. Communicators can easily study the top 10, 50 or more, most influential participants in a conversation. Postings from these participants can be monitored simply to ensure that communicators have up-to-date information about how a conversation on a specific topic is evolving. Or they can use the data to determine when and how best to engage in a conversation - to amplify a comment, change the direction of the conversation or set the record straight.

By reviewing BuzzLogic social maps, corporate communications professionals can literally "see" how a conversation spreads between influencers and other participants. They can determine who key influencers are relying on for information (who is influencing the influencers) and who, in turn, they are influencing. Equally important, because maps can be proactively updated at any time or thresholds set to trigger alerts, corporate communications professionals can track changes in influence in real time. Additionally, with the BuzzLogic engagement capability, corporate communications practitioners can see the impact of their own actions on an evolving conversation.

The value of a service for corporate communications professionals that lets them monitor, map, measure and engage in blogging conversations in real time is compelling - from time critical situations in which every second counts to long-term promotional or relationship-building campaigns that unfold over time.