Influence, What It Can Mean To You

The Internet has erupted into a sea of online conversations. With more than 15 million active blogs and some 60 million Americans reading them, navigating a social media strategy is a tricky proposition for most marketers.

This is where the age old concept of “influence” comes in. BuzzLogic uniquely enables its customers to pin-point who is influencing the online dialogue specific to the topics they care about, with technology that goes far beyond a mere popularity ranking or a subjective authority evaluation. These existing mechanisms for surmising a blogger’s influence fall dramatically short. Why? A blogger who is considered an authority on a given topic might hold great influence when it comes to that subject, but have less or zero influence if a new topic is introduced. Likewise, a specific web page may be “popular”, but actually rank very low on the influence scale on a specific topic within a certain context. BuzzLogic takes all of these nuances in account when surfacing and calculating influence for its customers, who, depending on their job function, then engage with this influence channel in a variety of ways.

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