BuzzLogic Acquires Activeweave, Company Behind BlogRovR

Purchase Accelerates Development and Adoption of BuzzLogic's Conversation Targeting™ Ad System

San Francisco - April 22, 2008 - BuzzLogic, an online influence-targeting company and growing social media ad network, today announced its acquisition of Activeweave, the software company behind browser companion application BlogRovR.

The acquisition adds new dimension to how BuzzLogic's algorithms analyze online influence, enabling the company to strengthen and grow its Conversation Targeting advertising solution. Launched in the fall of 2007, Conversation Targeting surfaces connections between influential blogs and other social media as a means of predicting where to target online ad campaigns for its customers.

BuzzLogic has acquired all Activeweave assets, retaining the leadership team of chief technology officer Jean Sini and chief executive Marc Meyer.

"The Activeweave team has built user-friendly applications that complement how we analyze Web content for influence. With the help of Activeweave's technology, we gain insight into how people interact with the blogs they care about," said Rob Crumpler, CEO, BuzzLogic. "This deeper understanding enhances our overall abilities to locate the best spots for our customers' social media ad campaigns."

Founded in 2006 and funded in part by Esther Dyson and Active Starts' Eric Di Benedetto, Activeweave has sought to make the social Web more easily organized and meaningful for users. "The Web is a social medium, but people often experience it alone - as if they were walking through a warehouse or a library rather than a busy downtown," said Dyson. "Activeweave lets them see the tracks of the people around them, and lets them knowingly lay tracks for others: The online world around each user suddenly becomes more relevant and more personal. This acquisition helps Buzzlogic make this dimension available to advertisers."

Activeweave's core product, the BlogRovR browser plug-in, was launched in 2007 and allows users to view relevant content from their favorite bloggers as they browse the Internet. The application works as a personalized search engine; every time a user views a Web page, BlogRovR fetches content from a list of pre-selected bloggers. If those bloggers have written about something similar, relevant content is displayed via collapsible tray within the browser. BlogRovR currently counts more than 180,000 registered users and monitors approximately 200,000 blogs.

Activeweave management team Jean Sini and Marc Meyer are Silicon Valley veterans. Prior to co-founding Activeweave and serving as chief technologist, Sini spent the last 15 years building large-scale platforms and managing international engineering teams at companies like Oracle and Symbol Technologies (since acquired by Motorola). Activeweave CEO Meyer brings with him more than 23 years of experience in research and management, including his early work with the renowned Xerox Palo Alto Research Center (PARC). Sini will board as BuzzLogic's Chief Technology Officer. Meyer will join as BuzzLogic's Senior Vice President of Products.

"With this acquisition, we have the technology and leadership in place to paint a comprehensive picture of online influence and, with Conversation Targeting, a tangible way to connect advertisers and influential publishers to the benefit of both," continued Crumpler. Please visit http://www.buzzlogic.com/blog/ for additional information.

About BuzzLogic, Inc.

Founded in 2004, BuzzLogic™ is a technology company and growing ad network enabling marketers and publishers to harness online influence to create and execute effective social media growth strategies. BuzzLogic uses patented algorithms to identify influential online discussions on any topic, and enables marketers to effectively target their messages to both opinion leaders and the engaged readers who follow them. Top-tier brands and agencies use BuzzLogic for a number of initiatives, from blogger relations to direct marketing and Conversation Targeting™ for online ad campaigns. Learn more at http://www.buzzlogic.com and http://www.buzzlogic.com/blog/.